The Negozietto
In the small village of Muccia, nestled among green hills and genuine quiet, Il Negozietto is a corner of taste and tradition. This family-run grocery feels like a place where time has stood still, and every product tells the story of the land’s authenticity.
On the shelves, you’ll find only the best local produce: typical cured meats such as ciauscolo and lonza, artisanal cheeses, handmade pasta, jams, honey, legumes, and other delicacies that reflect the true flavors of the Marche. At the counter, the welcome is warm and personal: a smile, a tip, and perhaps a tasting that instantly makes you feel part of the village.
Il Negozietto is more than a store—it’s a gathering spot, a small stop on your journey to discover authentic flavors and the heartfelt hospitality of the people of Muccia.
Services
Prodotti Tipici

The Norcineria TraditionMuccia, a small mountain town in the Sibillini Mountains of the Macerata province, boasts an ancient tradition tied to norcineria, the art of pork processing. Throughout the Umbrian-Marche Apennines, pig slaughtering was an important rural ritual. In Muccia, for example, “from the pig come ham, salami, ciauscolo, sausages, loin, coppa, lard, and much more”—in other words, nothing goes to waste (Muccia, dai fagioli con le cotiche alla padellaccia: successo per la prima edizione di "Pista in piazza" - Picchio News - Il giornale tra la gente per la gente).
The term norcino itself refers to Norcia, a town in Umbria famous for these products, and this expertise historically spread to neighboring towns in the Marche region. Muccia falls within the typical production area of prized cured meats such as ciauscolo, the renowned spreadable salami from Marche, which holds PGI (Protected Geographical Indication) status and covers the provinces of Macerata, Ascoli Piceno, Fermo, and part of Ancona (Ciauscolo - Wikipedia).
The practice of raising pigs and producing homemade cured meats during the winter is deeply rooted in the territory and passed down through generations, forming an integral part of the local food culture.
08:30 AM – 1:00 PM, 4:30 PM – 7:00 PM

