The Norcineria Tradition
Muccia, a small mountain town in the Sibillini Mountains of the Macerata province, boasts an ancient tradition tied to norcineria, the art of pork processing. Throughout the Umbrian-Marche Apennines, pig slaughtering was an important rural ritual. In Muccia, for example, “from the pig come ham, salami, ciauscolo, sausages, loin, coppa, lard, and much more”—in other words, nothing goes to waste (Muccia, dai fagioli con le cotiche alla padellaccia: successo per la prima edizione di "Pista in piazza" - Picchio News - Il giornale tra la gente per la gente).
The term norcino itself refers to Norcia, a town in Umbria famous for these products, and this expertise historically spread to neighboring towns in the Marche region. Muccia falls within the typical production area of prized cured meats such as ciauscolo, the renowned spreadable salami from Marche, which holds PGI (Protected Geographical Indication) status and covers the provinces of Macerata, Ascoli Piceno, Fermo, and part of Ancona (Ciauscolo - Wikipedia).
The practice of raising pigs and producing homemade cured meats during the winter is deeply rooted in the territory and passed down through generations, forming an integral part of the local food culture.
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Fabio Capitani's Monti Azzurri TipicitàMonti Azzurri Tipicità is a family-run agri-food business based in Muccia, in the inland area of Macerata, inspired by a deep love for the mountainous region of the Marche.
It was founded around 2013 by Fabio Capitani, drawing on a long family tradition of norcineriathe ancient art of pork processing.
From the very beginning, the company has aimed to promote local products and traditional knowledge: “Since 2013, we have been producing typical Marche cured meats, following an ancient tradition passed down from generation to generation,”says the founder.
The name “Monti Azzurri” poetically refers to the Sibillini Mountains—known in the Marche as the “blue mountains”—and reflects the company’s deep connection with its geographic and cultural setting.
Its headquarters are located in a strategic spot, at the Maddalena di Muccia crossroads, where the SS77 Val di Chienti meets the road to the Val Nerina—an ideal transit point between the Marche and Umbria, perfect for offering travelers local culinary specialties.
The business began as a small retail point, originally part of a local cooperative of Sibillini Mountains producers, transforming a family passion into a deeply rooted community enterprise.
A cozy adjoining dining area welcomes visitors to enjoy freshly prepared sandwiches made with grilled pork chops, house-made sausages, a variety of cured meats, porchetta, vegetables, sauces, and even vegetarian options—all celebrating the authentic flavors of the Sibillini region.

FrigoFor 28 years, Frigo has been offering its customers a wide selection of high-quality frozen and deep-frozen products.The company is committed to providing top-quality goods at fair prices, constantly researching new products and innovations in the frozen food sector.
Over the years, Frigo has become a true reference point for frozen foods in the Upper Macerata area.

La Sosta Delicatessen and Grill HouseFamily-run and offering exclusively locally sourced products.
The cured meats and fresh meat are excellent, complemented by vegetables from the garden.

The NegoziettoIn the small village of Muccia, nestled among green hills and genuine quiet, Il Negozietto is a corner of taste and tradition. This family-run grocery feels like a place where time has stood still, and every product tells the story of the land’s authenticity.
On the shelves, you’ll find only the best local produce: typical cured meats such as ciauscolo and lonza, artisanal cheeses, handmade pasta, jams, honey, legumes, and other delicacies that reflect the true flavors of the Marche. At the counter, the welcome is warm and personal: a smile, a tip, and perhaps a tasting that instantly makes you feel part of the village.
Il Negozietto is more than a store—it’s a gathering spot, a small stop on your journey to discover authentic flavors and the heartfelt hospitality of the people of Muccia.

F.lli Lana Agricultural CompanyThe cured meats from Lana Carlo & Riccardo Farm, located in Muccia, in the province of Macerata, are made exclusively from free-range pigs fed with cereals such as barley, corn, and soy, all grown on the family farm.
The sausages and salami are crafted following ancient recipes, without the addition of preservatives or artificial colorings.
The goal of this small farm is to continue the culinary traditions of the past, preserving them for future generations.
Our specialties: homemade sausages and cured meats.
Products available for purchase:
Coppa (capocollo)
Coppiette
Guanciale
Pancetta
Lonza
Salami

Col di Giove farmhouseAgriturismo Col di Giove is a property that combines tradition and comfort.
The environment is perfect for families and nature lovers, offering an ideal setting for those seeking tranquility and an authentic connection with the local territory.
The cuisine features traditional dishes prepared with fresh, local ingredients, often sourced directly from the farm itself. It’s an experience that blends relaxation, nature, and good food, perfect for visitors wanting a stay immersed in local culture and flavors.
Location: Agriturismo Col di Giove is located at Frazione Col di Giove, 8, Muccia (MC). About a 5-minute drive from the center of Muccia, it is also accessible via a trail along the mountainside.
